Alt Text

Alt text is a brief text description that can be added to HTML tags to describe a photo or graphic.


Alt text, short for alternative text, is a type of HTML attribute that provides a text alternative for an image. It describes the appearance and function of an image on a page, which is typically displayed if the image fails to load or if the viewer uses a screen reader due to visual impairment.

Did you know?
Linkactions automatically generated 1,392 internal links for this website
It found them in just a few minutes and required less than 30 minutes to review.
Linkactions saved us days of hard work!

Usage and Context

Alt text is primarily used to enhance accessibility by providing context to images for visually impaired users who use screen readers. Additionally, it is used by search engines to understand the content of an image and can play a significant role in SEO.


  1. What is alt text in SEO?

    • In SEO, alt text is used to help search engines understand the content and context of an image, which can improve the image's ranking on image search results and enhance overall SEO performance.
  2. How to write effective alt text?

    • An effective alt text should accurately and succinctly describe the content and function of an image. It should include relevant keywords but avoid keyword stuffing.
  3. Is alt text important for SEO?

    • Yes, alt text is important for SEO as it helps search engines understand the content of images, which can contribute to better search rankings.
  4. Where to add alt text?

    • Alt text can be added in the 'alt' attribute within the 'img' tag in HTML.
  5. How long should alt text be?

    • There's no set length for alt text, but generally, it's recommended to keep it under 125 characters to ensure it's easily readable by screen readers.
  6. Does every image need alt text?

    • While it's recommended to provide alt text for all images for accessibility reasons, it's not necessary for images that serve purely decorative purposes.


  1. Improved Accessibility: Provides context to images for visually impaired users, enhancing their browsing experience.
  2. Enhanced SEO Performance: Helps search engines understand the content of images, potentially boosting search rankings.
  3. Better User Experience: Offers a text alternative for images if they fail to load, ensuring the user still comprehends the overall content.
  4. Increased Traffic: Improves the image's ranking on image search results, driving more traffic to the website.
  5. Boosted Social Media Engagement: Provides descriptions for images when shared on social media platforms that support alt text.

Tips and Recommendations

  1. Describe the Image Accurately: Accurately depict the image content and function in the alt text.
  2. Keep It Brief: Aim to keep alt text under 125 characters for optimal readability by screen readers.
  3. Use Keywords Wisely: Include relevant keywords in the alt text, but avoid keyword stuffing.
  4. Avoid Redundancy: Don't repeat the same alt text for multiple images and avoid phrases like 'image of' or 'picture of.'
  5. Test Your Alt Text: Use tools to test the effectiveness of your alt text in providing the desired image context.


Alt text is a critical element in SEO and web accessibility, offering a text alternative for images. It helps enhance SEO performance by aiding search engines in understanding image content. To maximize its benefits, alt text should be accurate, concise, and include relevant keywords. While it's a small detail, it can have a significant impact on a website's visibility and user experience.