Broken Link

A broken link is a hyperlink that doesn’t lead to the intended file or webpage.


A broken link, also known as a dead link, is a link on a web page that no longer works because the website is encountering one or more of the following issues: an incorrect URL was entered for the link by the website owner, the destination website removed the linked page, the destination website permanently moved or no longer exists, or the user has a software or hardware firewall that blocks access to the destination website.

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Usage and Context

Broken links are undesirable for website usability and SEO. When a user clicks on a link that leads to a 404 error page, they may become frustrated and perceive the site as untrustworthy or poorly maintained, leading them to leave the site. Furthermore, search engines consider the quality of links when ranking websites, so numerous broken links may negatively impact a website's search engine rankings.


  1. What causes a broken link?

    • A broken link can be caused by several issues such as inputting an incorrect URL, removal or relocation of the linked page on the destination website, or blockage from firewalls.
  2. How do broken links affect SEO?

    • Broken links can negatively impact SEO by reducing the quality and usability of a website, leading to lower search engine rankings.
  3. How can I fix broken links?

    • Broken links can be fixed by correcting the URL, replacing the link with a relevant live link, or removing the link if it's no longer needed.
  4. How can I find broken links on my website?

    • You can find broken links on your website using various online tools and plugins that scan your site for broken links.
  5. Are broken links bad for website usability?

    • Yes, broken links can lead to a poor user experience as they interrupt the user’s browsing and might lead them to perceive the website as poorly maintained.


  1. Enhanced User Experience: By fixing broken links, you can ensure a smooth browsing experience for users, reducing bounce rates and potentially boosting conversions.
  2. Improved SEO: Search engines consider the quality of links when ranking websites, so fixing broken links can help improve your site's SEO ranking.
  3. Increased Website Credibility: Websites without broken links are perceived as more reliable and trustworthy, enhancing your brand's credibility.
  4. Higher Traffic: By eliminating broken links, you can ensure that all parts of your website are accessible, potentially increasing traffic.
  5. Better Link Equity: Correctly functioning links ensure that link equity is properly distributed around your site, helping to boost the ranking of your individual pages.

Tips and Recommendations

  1. Regular Audits: Carry out regular checks on your website to quickly identify and fix any broken links.
  2. Use Tools: Use online tools and plugins to automate the process of finding broken links on your site.
  3. Redirect Correctly: If a page has been moved or deleted, ensure you set up a 301 redirect to a relevant page.
  4. Be Mindful of Linking: When linking out to other websites, ensure the links are reliable to prevent future broken links.
  5. Fix Broken Links: Ensure you either fix the broken links by updating the URL or replacing the link, or remove the link completely if it's no longer relevant.


In conclusion, broken links can significantly impact a website's user experience and SEO ranking. Regularly auditing your website for broken links and fixing them promptly can enhance the user experience, improve your SEO, and increase your website's credibility. Using tools can help simplify this process, ensuring your website remains effective and beneficial for both users and search engines.