Cross Domain Linking

Linking of two different domains to share authority and improve SEO.


Cross-domain linking refers to the process of linking two different domains together. This involves a hyperlink that points from one domain to another, thus helping to share authority and improve search engine optimization (SEO). Cross-domain linking is a common practice in SEO and digital marketing, where companies link their different websites to improve the overall visibility and ranking of their sites on search engine results pages (SERPs).

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Usage and Context

Cross-domain linking is often used to boost the SEO value of a website. It's common among businesses with multiple websites, where one site may have a higher domain authority (DA) than the other. By linking from the high DA site to the lower one, the lower-ranking site can get an SEO boost. However, it's important to note that the two linked domains should have some relevance to each other. Google’s algorithm values relevance and may penalize sites that engage in irrelevant cross-domain linking.


  1. What is cross-domain linking in SEO?

    • Cross-domain linking in SEO is a strategy where you link two different domains together. This helps to share authority and improve the visibility and ranking of your sites on search engine result pages.
  2. How does cross-domain linking work?

    • Cross-domain linking works by pointing a hyperlink from one domain to another. If the linking domain has high authority, it can pass on some of this authority to the linked domain, which can improve its SEO.
  3. Is cross-domain linking good for SEO?

    • Yes, cross-domain linking can be good for SEO as it can help improve the authority and ranking of a domain. However, it's important that the linked domains are relevant to each other to avoid penalties from Google.
  4. Can cross-domain linking harm my website's SEO?

    • Cross-domain linking can harm your website's SEO if not done properly. If the linked domains are not relevant to each other, or if the linking is perceived as manipulative, Google may penalize your site.
  5. How can I effectively use cross-domain linking for SEO?

    • To effectively use cross-domain linking for SEO, make sure the linked domains are relevant to each other. Also, the linking should appear natural and not manipulative. It's recommended to use a mixture of dofollow and nofollow links for a natural link profile.


  1. Improved Site Authority: Cross-domain linking can help to improve your site's authority, especially when the linking domain has a high domain authority.
  2. Increased Site Visibility: Cross-domain linking can increase your site's visibility on search engine results pages, thus leading to more site traffic.
  3. Better Indexation: Cross-domain links can help search engines to better index your site, thus improving your SEO.
  4. Higher Search Rankings: By sharing authority through cross-domain linking, your site can achieve higher search engine rankings.
  5. Boosted Traffic: With increased visibility and higher rankings, cross-domain linking can lead to a significant boost in website traffic.

Tips and Recommendations

  1. Check Domain Relevance: Before engaging in cross-domain linking, ensure the domains are relevant to each other to avoid penalties from Google.
  2. Use a Mix of Dofollow and Nofollow: Using a mixture of dofollow and nofollow links can result in a more natural link profile.
  3. Avoid Excessive Linking: Excessive linking can appear manipulative and may result in penalties. It's important to keep cross-domain linking moderate and meaningful.
  4. Monitor Linked Sites: Regularly monitor the sites you're linking to ensure they maintain good quality and relevance, as poor quality sites can negatively affect your SEO.
  5. Consider User Experience: Always consider the user experience in your linking strategy. Links should provide value to users and enhance their on-site experience.


Cross-domain linking is a valuable SEO strategy that can significantly improve a website's authority, visibility, and rankings when done correctly. It involves linking from one domain to another to share authority. While it offers numerous benefits, it's important to ensure that the linked domains are relevant and the linking appears natural. Excessive or manipulative linking can lead to penalties. Therefore, a well-planned and carefully executed cross-domain linking strategy is pivotal to success in SEO.