Dofollow Link

A link that passes link equity and improves a website's search engine rankings.


A Dofollow link is a type of hyperlink that passes link equity, also known as 'link juice', from one webpage to another. When a search engine crawler discovers a Dofollow link pointing to a webpage, it considers it as a vote of confidence and transfers some of the linking page's authority to the linked page. This process helps improve the linked page's search engine rankings and visibility in search results.

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Usage and Context

Dofollow links are commonly used in SEO strategies to build a website's authority and improve its search engine rankings. They are the default type of link on most websites, and they play a crucial role in how search engines determine a page's relevance and importance for specific keywords. Dofollow links can be found in various contexts, such as editorial content, guest posts, business listings, and online directories. However, it's essential to acquire Dofollow links from high-quality, relevant websites to maximize their SEO impact and avoid potential penalties from search engines.


  1. What is the difference between Dofollow and Nofollow links?

    • Dofollow links pass link equity and help improve search engine rankings, while Nofollow links do not pass link equity and are often used for sponsored content or user-generated links.
  2. How do I create a Dofollow link?

    • By default, most links are Dofollow. To create a Dofollow link, simply add a standard HTML hyperlink to your content, without using the 'rel="nofollow"' attribute.
  3. Are Dofollow links from any website beneficial for SEO?

    • While Dofollow links from any website can pass link equity, it's more beneficial to acquire them from high-quality, relevant websites in your niche to maximize their SEO impact and avoid potential penalties.
  4. How many Dofollow links do I need for good SEO?

    • There is no specific number of Dofollow links required for good SEO. Instead, focus on acquiring high-quality, relevant links from authoritative websites in your niche consistently over time.
  5. Can too many Dofollow links hurt my website's SEO?

    • Having too many Dofollow links from low-quality or irrelevant websites can be seen as a red flag by search engines and may result in penalties. Always prioritize quality over quantity when building links.


  1. Improved search engine rankings: Dofollow links pass link equity, which can help improve a webpage's search engine rankings for relevant keywords.
  2. Increased referral traffic: Dofollow links from high-quality websites can drive targeted referral traffic to your site, leading to more potential customers or clients.
  3. Better online visibility: As your website acquires more high-quality Dofollow links, it can become more visible in search results, making it easier for users to find your content.
  4. Establishing authority: Acquiring Dofollow links from respected websites in your industry can help establish your website as an authority in your niche.
  5. Long-term SEO benefits: Unlike other SEO tactics that may provide short-term gains, high-quality Dofollow links can offer long-lasting SEO benefits that compound over time.

Tips and Recommendations

  1. Focus on quality over quantity: Prioritize acquiring high-quality Dofollow links from relevant, authoritative websites in your niche rather than pursuing a large number of low-quality links.
  2. Create link-worthy content: Develop valuable, informative, and engaging content that naturally attracts Dofollow links from other websites in your industry.
  3. Diversify your link profile: Acquire Dofollow links from a variety of different sources, such as guest posts, business listings, and online directories, to create a natural and diverse link profile.
  4. Monitor your link profile regularly: Use tools like Google Search Console, Ahrefs, or Moz to monitor your website's link profile and ensure that you are acquiring high-quality Dofollow links consistently.
  5. Avoid link schemes: Stay away from link schemes, such as buying links or participating in link farms, as these tactics can result in penalties from search engines and harm your website's SEO in the long run.


Dofollow links are a fundamental aspect of search engine optimization, playing a crucial role in determining a website's search engine rankings and online visibility. By acquiring high-quality Dofollow links from relevant and authoritative websites, you can improve your site's SEO performance, drive targeted referral traffic, and establish your website as an authority in your niche. However, it's essential to focus on quality over quantity and avoid link schemes that may result in penalties. By consistently creating link-worthy content and monitoring your link profile, you can harness the power of Dofollow links to achieve long-term SEO success.