Interlinking Best Practices

Strategically linking related pages within a website to enhance SEO and user navigation


Interlinking is a key best practice in SEO where you strategically link different pages of your website together. These links help guide users through your site in a logical and organized way, while also directing search engine crawlers to all the different pages on your site. This enhances your site's SEO by increasing the visibility of your pages, spreading link equity across your site, and improving your site's overall architecture.

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Usage and Context

In the context of a website, interlinking is used to guide users from one page to another based on their interests or needs. For instance, a blog post about 'Email Marketing Best Practices' could include interlinks to related posts like 'How to Build an Email List' or 'Email Marketing Tools'. For SEO, these interlinks help search engine crawlers understand the relationship and relevance of pages, which can positively impact the pages' ranking on search engine result pages (SERPs).


  1. What is interlinking in SEO?

    • Interlinking in SEO refers to the practice of creating internal links between different pages of your website. This helps guide users and search engine crawlers through your site, improving user experience and your site's visibility on search engines.
  2. Why is interlinking important for SEO?

    • Interlinking is important for SEO as it helps spread link equity across your site, guides search engine crawlers to discover all your pages, and improves your site's architecture and user navigation.
  3. How to do interlinking for SEO?

    • To effectively interlink for SEO, you should link related pages together, use descriptive anchor text for links, balance the number of internal links on a page, and regularly check for and fix broken links.
  4. What is the difference between interlinking and backlinking?

    • Interlinking refers to internal links within your website, while backlinking refers to external links coming to your site from other websites. Both are important for SEO, but serve different purposes.
  5. What are some good interlinking strategies for SEO?

    • Good interlinking strategies for SEO include linking related content together, using descriptive anchor text, ensuring a balanced link distribution, and maintaining a user-friendly site architecture.


  1. Improved User Navigation: Interlinking guides users through your site in a logical and organized manner, enhancing user experience.
  2. Enhanced SEO: Interlinking helps search engine crawlers discover all your pages, improving your site's visibility on SERPs.
  3. Link Equity Distribution: Interlinking spreads link equity across your site, which can improve the ranking of your pages.
  4. Reduced Bounce Rate: By guiding users to related content, interlinking can help reduce your site's bounce rate.
  5. Increased Page Views: Interlinks can draw users deeper into your site, increasing your page views and engagement.

Tips and Recommendations

  1. Link Related Content: For effective interlinking, ensure that you are linking pages that are topically related to each other.
  2. Use Descriptive Anchor Text: Use anchor text that accurately describes the linked page to help both users and search engine crawlers.
  3. Balance Link Distribution: Avoid overloading a page with too many links. Aim for a balanced link distribution across your site.
  4. Check for Broken Links: Regularly check for and fix any broken internal links to maintain a smooth user navigation and SEO.


Interlinking is a valuable SEO practice that enhances user navigation, improves site visibility, and distributes link equity across your site. By linking related pages and using descriptive anchor text, you can leverage the power of interlinking to improve your site's SEO performance. However, remember to balance your link distribution and routinely check for broken links to maintain an effective interlinking strategy.