Link Hoarding

The practice of containing outbound links on a webpage to boost its page rank


Link hoarding is a black-hat SEO tactic that involves limiting or entirely avoiding outbound links from a webpage. The idea behind this strategy is to preserve all of the site's 'link juice' and not distribute it to other pages, in an effort to increase its own page rank. It is important to note that this strategy is generally discouraged by search engine guidelines.

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Usage and Context

Link hoarding is used by some webmasters who believe that outbound links will dilute their site's page rank. They may therefore avoid linking out to other sites, or use 'nofollow' tags to prevent search engines from considering these links. However, many SEO experts argue that a healthy balance of outbound links can actually improve a site's SEO, as it contributes to a natural linking ecosystem and provides value to users.


  1. What is link hoarding in SEO?

    • Link hoarding is a black-hat SEO tactic where a website limits or avoids outbound links to retain its 'link juice' and potentially boost its page rank.
  2. Is link hoarding a recommended SEO strategy?

    • No, link hoarding is generally discouraged as it goes against search engine guidelines. A healthy balance of outbound links can actually improve a site's SEO.
  3. Can link hoarding lead to penalties?

    • Yes, since link hoarding is against search engine guidelines, it can potentially lead to penalties or a lower ranking.
  4. How can I avoid link hoarding?

    • You can avoid link hoarding by having a balanced link profile, including both inbound and outbound links, that provide value to your users.
  5. What's the difference between link hoarding and link building?

    • While link hoarding aims to limit outbound links, link building is a strategy to acquire more inbound links to improve a site's SEO.


  1. Increased Trustworthiness: By avoiding link hoarding and linking to relevant, high-quality sites, your website can appear more trustworthy and authoritative to users and search engines.
  2. Better User Experience: Outbound links can enhance user experience by providing additional information or resources, which can in turn increase user engagement and satisfaction.
  3. Potential for Backlinks: By linking to other sites, you may also increase your chances of getting linked back, which can improve your site's SEO.
  4. Avoid Penalties: Avoiding link hoarding can help you stay in line with search engine guidelines and avoid potential penalties or lower rankings.
  5. Improves Site's SEO: A balanced link profile, including outbound links, can contribute to a healthier, more natural link ecosystem which is beneficial for your site's SEO.

Tips and Recommendations

  1. Balance Your Link Profile: Ensure you have a mix of both inbound and outbound links for a balanced link profile.
  2. Link to Relevant Sites: When including outbound links, ensure they are relevant and add value to your users.
  3. Avoid Link Hoarding: Steer clear of black-hat SEO tactics like link hoarding that can lead to penalties.
  4. Follow Search Engine Guidelines: Always follow search engine guidelines to maintain your site's credibility and avoid penalties.
  5. Monitor Your Outbound Links: Regularly check your outbound links to ensure they are still active and relevant.


While link hoarding may seem like a shortcut to boosting a site's page rank, it's generally discouraged and can lead to penalties. A balanced link profile, including quality outbound links, is more beneficial and can improve a site's trustworthiness, user experience, and overall SEO. As with all SEO strategies, it's essential to follow search engine guidelines and focus on providing value to users.