Link Reclamation Strategy

The process of finding and fixing broken links to your website to restore lost traffic and SEO value.


Link Reclamation Strategy is an SEO technique that involves identifying broken or lost links that previously pointed to your website and taking actions to reclaim the lost SEO value. This process often involves reaching out to the website owners to correct the broken links or replacing them with a new, relevant link. It can also involve fixing internal broken links on your own website.

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Usage and Context

The Link Reclamation Strategy is used when a company notices a significant drop in their website traffic or SEO ranking. This could be due to a variety of reasons such as changes in website structure, deleted pages, or moved content. By identifying and fixing these broken links, the company can restore or even improve their website's SEO value. In the context of SaaS companies, this strategy can be particularly valuable as their content and product offerings can often change rapidly, leading to potential broken links.


  1. What is a link reclamation strategy?

    • A link reclamation strategy is an SEO technique that involves identifying and fixing broken or lost links that once pointed to your website with the goal of restoring lost SEO value.
  2. Why is link reclamation important for SEO?

    • Link reclamation is important for SEO because broken or lost links can negatively impact your website's search engine ranking. By fixing these issues, you can improve your website's visibility and increase traffic.
  3. How do I start a link reclamation strategy?

    • Starting a link reclamation strategy involves identifying broken or lost links, contacting the website owners to fix the issues, or replacing lost links with new, relevant ones.
  4. What tools can assist with link reclamation?

    • Several SEO tools can assist with link reclamation, including Google Search Console, Ahrefs, Screaming Frog, and Moz.
  5. Can link reclamation improve site traffic?

    • Yes, by restoring lost links, link reclamation can help improve site traffic by increasing your website's visibility on search engines.


  1. Improved SEO Ranking: Fixing broken or lost links can help improve your website's search engine ranking, leading to increased visibility.
  2. Increased Traffic: By restoring lost links, you can potentially increase your website's traffic as users can once again access your content through these restored links.
  3. Preserve Reputation: Broken links can harm your reputation by providing a poor user experience. Link reclamation can help preserve your reputation by ensuring all links to your website are functioning correctly.
  4. Improved User Experience: By fixing broken links, you enhance the user experience as users can navigate your website without encountering any broken links.
  5. Better Indexing: Fixing broken links can also improve the indexing of your site, as search engines can crawl and index your website more effectively.

Tips and Recommendations

  1. Frequent Audits: Conduct regular link audits to identify broken or lost links as early as possible.
  2. Use SEO Tools: Utilize SEO tools like Google Search Console or Ahrefs to help identify and fix broken or lost links.
  3. Prioritize High-Value Links: Focus first on fixing high-value links that can greatly impact your SEO ranking and website traffic.
  4. Reach Out Politely: When reaching out to other website owners to fix a broken link, ensure to be polite and provide them with the correct link to replace.
  5. Monitor Website Changes: Keep track of major changes to your website structure or content, as these can often result in broken links.


In conclusion, a Link Reclamation Strategy is a powerful tool for improving a website's SEO value and increasing traffic. By identifying and fixing broken or lost links, companies can enhance the user experience, improve search engine ranking, and maximize the SEO value of their existing content. Regular audits, the use of SEO tools, and keeping track of website changes are key to a successful link reclamation strategy.