Linked Unstructured Citations

A reference to a business online without a hyperlink.


Linked unstructured citations are mentions of your business on different websites that don't link back to your site. They often include your business name, address, and phone number, but not a clickable link. They are considered unstructured because they can appear in a blog post, a news article, a social media post, or other non-directory listings.

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Usage and Context

In the realm of search engine optimization (SEO), linked unstructured citations are used to help increase the visibility of a business online. They are a part of off-page SEO strategies and are a key component of local SEO. While they don't provide a direct link to your website, they can still boost your SEO by providing search engines with more instances of your business's information on the web, effectively increasing your online presence.


  1. What is a linked unstructured citation?

    • A linked unstructured citation is a mention of your business on a different website that doesn't link back to your site. It often includes your business name, address, and phone number.
  2. Why are linked unstructured citations important for SEO?

    • Linked unstructured citations increase the visibility of a business online. They provide search engines with more instances of your business's information, increasing your online presence and potentially boosting your SEO rankings.
  3. How can I get more linked unstructured citations?

    • You can get more linked unstructured citations by engaging with social media, guest blogging, and getting press coverage. Anywhere your business name, address, and phone number can be mentioned without a link can potentially become a citation.
  4. Do linked unstructured citations help with local SEO?

    • Yes, linked unstructured citations are a key part of local SEO strategies. They help search engines associate your business with a specific geographical area, which can boost your rankings in local search results.
  5. Are linked unstructured citations as valuable as linked structured citations?

    • While linked structured citations, which include a direct link back to your website, can have a more direct impact on your SEO, unstructured citations are still valuable. They increase your online presence and help with local SEO.


  1. Increased Online Visibility: By having your business mentioned on various platforms, you increase its visibility online, helping to reach a larger audience.
  2. Improved Local SEO: Linked unstructured citations help associate your business with a specific geographical area, improving your local search rankings.
  3. Brand Awareness: These citations, even without a direct link, can help increase the awareness and recognition of your brand.
  4. Trust and Authority: Frequent mentions of your business can build trust and authority in your industry, aiding in your SEO strategy.
  5. Indirect Traffic: While not providing direct links, these citations can still lead interested users to search for your business, indirectly driving traffic to your site.

Tips and Recommendations

  1. Monitor Citations: Regularly monitor your citations to ensure your business information is accurate and consistent across different platforms.
  2. Leverage Local Media: Local newspapers, blogs, and other media outlets can be a great source of linked unstructured citations.
  3. Engage in Social Media: Actively engaging on social media can increase the chances of your business being mentioned and hence, create more citations.
  4. Guest Blogging: Contribute to relevant blogs in your industry. Even if they don't allow links, your business name can still be mentioned as a citation.
  5. Press Releases: Press releases distributed to various news outlets can result in multiple linked unstructured citations.


In conclusion, linked unstructured citations, while not directly boosting your SEO through links, still provide a valuable contribution to your overall SEO strategy. They increase your online visibility, contribute to local SEO, and can indirectly drive traffic to your site. An efficient strategy should involve monitoring and leveraging these citations to optimize their benefits.