SEO Link Wheel

A strategic arrangement of backlinks between multiple websites to improve SEO


SEO Link Wheel is a widely used internet marketing strategy where a group of similar websites are linked together in a circular pattern. The ultimate goal is to increase the visibility of a primary website on search engine results pages. The link wheel strategy leverages the power of various types of links including inbound, outbound, and reciprocal links to boost the ranking of the main website.

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Usage and Context

The concept of SEO Link Wheel comes into play when an online business wants to increase its visibility on search engines. Typically, a business would create multiple websites or blogs all revolving around a similar topic. These sites link to each other in a circular, wheel-like pattern, and also link back to the main business website. The interconnected web of links helps to improve search engine rankings, as search engines perceive these links as high-quality and relevant.


  1. What is the purpose of an SEO Link Wheel?

    • The purpose of an SEO Link Wheel is to boost the visibility and ranking of a main website on search engine results pages by leveraging the power of interlinked websites.
  2. How does an SEO Link Wheel work?

    • An SEO Link Wheel works by creating multiple websites or blogs on similar topics. These sites link to each other in a circular pattern and also link back to the main website, creating a perception of high-quality and relevant links for search engines.
  3. Is an SEO Link Wheel a white-hat SEO strategy?

    • The legitimacy of a link wheel as a white-hat SEO strategy largely depends on its execution. If the created sites offer valuable, unique content and the links are organically placed, it can be considered white-hat. However, using duplicate or low-quality content and forcibly inserting links may be seen as black-hat SEO.
  4. What are the risks of an SEO Link Wheel?

    • Risks of an SEO Link Wheel include the potential for search engines to penalize your main site if the link wheel is seen as an attempt to manipulate rankings. This usually happens when the content is duplicated or of low quality, or the links are not organically placed.
  5. How to create an effective SEO Link Wheel?

    • An effective SEO Link Wheel requires creating original, high-quality content across multiple sites, ensuring that links are naturally and organically placed, and that the interconnected sites are relevant to the main website's content.


  1. Improved search engine rankings: A well-executed link wheel can boost the visibility and ranking of your main website on search engine results pages.
  2. Increased website traffic: By improving your visibility on search engines, a link wheel can drive more organic traffic to your main website.
  3. Higher domain authority: A link wheel can increase your domain authority, as search engines see multiple high-quality sites linking to your main site.
  4. Better online visibility: Link wheels can improve your online visibility not only on search engines, but also on the individual sites within the wheel.
  5. Cost-effective marketing strategy: Compared to other marketing strategies, creating a link wheel can be a cost-effective way to boost your online presence.

Tips and Recommendations

  1. Prioritize quality over quantity: When creating a link wheel, it's important to prioritize the quality of the content and the sites involved, rather than the number of sites.
  2. Keep the content relevant: Ensure that the content on the sites within the link wheel is relevant to your main website's content.
  3. Organically place links: Links should be naturally placed within the content and not forcibly inserted.
  4. Monitor your link wheel: Regularly monitor your link wheel to ensure all links are working properly and the content remains high-quality.


In conclusion, an SEO Link Wheel can be a powerful tool for improving your website's visibility, search engine ranking, and traffic when done correctly. It's critical to prioritize the quality and relevance of the content across the websites in the link wheel, and to organically place links. Remember, the ultimate goal is not only to boost SEO, but also to provide value to your audience.