Page relinking is one of the most important components of SEO. Search engines audit web pages on a regular basis. This process is called indexing. During it, Google and other search engines analyze the code and content of sites to determine their quality and degree of relevance. This will determine the position of the sites in the search engine.
Indexing results are influenced by many behavioral factors, content, conciseness of layout, styles, and more. Among the hundreds, and possibly thousands of criteria, search engines look at the links present on the site, as well as leading to it from other resources. It used to be thought that the larger the link base, the higher the score. But over time, search algorithms have become more intelligent. They have learned to distinguish between moderate natural enrichment of content with links from mindless clutter, which is not squeamish many webmasters. Of course, the latter became a factor in lowering the score and sometimes sending the site to the ban.
What is internal linking and why is it important?
Internal relinking – creating links within the web resource from one page to others. With its help, it forms a system of links that connects different sections of the site and helps visitors find the information they need. Internal relinking has a positive impact on the ranking of the web resource in search engines, increases the number of page views and provides faster indexing of fresh articles.
Proper linking of materials increases the likelihood that a satisfied visitor after reading the material, thanks to which he came to the site, will continue reading interesting articles.
This aspect is no less important for e-commerce. When it comes to money, the motivation to attract the attention of the user is even more. Online stores can utilize the technology of linking product and service pages to offer relevant purchases to visitors.
At the same time, linking will also fit perfectly into informational materials. If an online electronics store publishes reviews, it can link to products that are discussed in the article, recommended in it, as well as those that are discounted.
Increasing relevancy
By linking to pages and sections of the site, you improve their positions in the search engine.
Also useful function of internal relinking is to increase the relevance of previously posted materials. As their indexing can deteriorate over time, new links from the current site can lift from their search positions.
Internal linking increases the weight of in-depth content
If you look at where the most links to your content are coming from, you’ll likely see that the donor is the Home Page. In many cases, its share of internal links is over 75%.
Unfortunately, this is an extremely flawed practice for SEO. The majority of links should be to content placed further than 2 levels of nesting. Otherwise, links lead to standard pages like About Us or social media profiles. This leads to a very low SEO value of the site.
Even distribution of link weight
Setting up internal links is on the list of the main parameters of website optimization. Google robots use complex closed algorithms that take into account the degree of interconnectivity of internal pages of the site. Based on this and many other indicators search engines assign a rating to the pages of the site.
By referring to some pages more often than others, you make it clear to both visitors and search engines that they are more important than others. Thus, you can manage the importance of pages and sections of the site, so that users are more likely to get to them in the course of browsing the site and from the search engine.
The so-called link juice, the link value of the page, should be distributed more evenly. When external links lead to the main page of the resource, internal pages also get a little new value. Unfortunately, the concept is too simple to be fully realistic. In reality, the value is very unevenly distributed.