Web development and SEO (search engine optimization) are constantly evolving, and one interesting topic that is increasingly being discussed is invisible links. What are they, how do they work and why should they be used with caution?
What are invisible links?
An invisible link is a link that is technically present on the page but is not visible to the user. Such links can be hidden using various CSS styles (such as display: none, visibility: hidden, or position: absolute), or they can be placed inside images made invisible to people. Their presence is often not noticeable to the average user, but search engines can detect them.
When invisible links work
Using them to improve SEO
Some webmasters use invisible links for stealthy search engine optimization. With these links, they can direct search engine crawlers to pages with relevant content, which helps improve a site’s indexability.
Contextual navigation and usability
Sometimes invisible links can be useful to improve site navigation, for example through hidden elements that can be activated when interacting with the interface (e.g. drop-down menus or links for accessibility assistants).
Protecting the user experience
Sometimes invisible links can be useful to improve site navigation, for example through hidden elements that can be activated when interacting with the interface (e.g. drop-down menus or links for accessibility assistants).
Protecting the user experience
Invisible links can be used to protect interfaces from overload and improve interaction with the site. For example, links for special features (screen readers) or for actions in modal windows.
When invisible links get in the way
Violation of search engine rules
Google and other search engines severely penalize search engine manipulation through invisible or hidden links, as this is seen as an attempt to manipulate search results. This can lead to a site’s position being downgraded or even excluded from the index.
Harm to UX (user experience)
Invisible links can be confusing to users, especially if they lead to pages that the user cannot detect or realize. This degrades the overall perception of the site and can affect interaction with the site.
Exacerbating accessibility issues
For people with disabilities, invisible links can be a problem as they may not be obvious to use. Accessibility for all users is important, and invisible links can reduce the effectiveness of technologies such as screens for the visually impaired.
How to use invisible links wisely
Use them for legitimate SEO optimization
If you want to use invisible links, make sure their purpose is to improve user experience or index important pages for search engines. For example, hidden links to improve navigation in hidden menus or tabs that open when you interact.
Check for accessibility
Make sure your invisible links don’t interfere with content accessibility. Users with limitations should be able to interact with such content. If a link is hidden but important to the user, add explicit text or make it visible to relevant user groups.
Keep track of search engine updates
Keep an eye on Google and other search engines’ guidelines, as rules can change. Expect new algorithms to be increasingly strict about hidden links, and be prepared to adapt your strategy.
Conclusion
Invisible links can be useful in certain cases, but they can also cause problems, especially if used inappropriately. It’s important to strike a balance between improving SEO and user experience, make sure to adhere to accessibility standards, and avoid manipulating search engines. If you want to use such links, do so in a context that is useful to your users and in line with search engine guidelines.