Table of Contents
- Looking for the Best Internal Link Checker?
- Why Listen to Us?
- Criteria for Choosing an Internal Link-Checking Platform
- 6 Best Internal Link Checking Tools
- 1. LinkActions
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- 2. Screaming Frog SEO Spider
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- 3. Ahrefs Site Audit
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- 4. SEMrush Site Audit
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- 5. Moz Pro Site Crawl
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- 6. Lumar
- Features
- Pricing
- Pros and Cons
- Pros
- Cons
- Conclusion
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Helpful Summary
- Overview: We introduce you to six of the best internal link checker tools available on the market today.
- Why you can trust us: We’re a leading internal link checking tool with years of experience building and using these tools.
- Why this is important: Internal link checking tools help you spot internal link issues and opportunities, minimizing manual work.
- Action points: The six platforms we’ll cover are LinkActions, Screaming Frog SEO Spider, Ahrefs Site Audit, SEMrush Site Audit, Moz Pro Site Crawl, and Lumar.
- Further research: Check out the LinkActions blog for more expert tips on improving your SEO strategy.
Rank higher on Google and boost organic traffic with Linkactions' AI-driven tools. Get started for free and add hundreds of internal links in under 10 minutes.
Looking for the Best Internal Link Checker?
"Internal linking is super critical for SEO. I think it's one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important."
That’s a direct quote from John Mueller—Google’s very own expert on search engine optimization. And with internal links being such an important factor in SEO, it's crucial to have the right tools to help you manage and optimize your internal linking strategy.
What are those tools? In this LinkActions guide, we introduce you to six of the best internal link checkers currently available.
But first…
Why Listen to Us?
At LinkActions, internal linking is what we do.
Our tool has automatically identified and implemented 1.21 million (and counting!) internal link opportunities for our users—no manual effort needed. And in the process of building and refining LinkActions, we’ve tested a huge range of internal link checkers.
We know what works and what doesn’t when it comes to managing your internal links, and we’re excited to share our top picks with you.
Criteria for Choosing an Internal Link-Checking Platform
Internal link-checking platforms help boost the rankings of essential pages and support fluid site navigation for better UX by guiding your visitors to relevant content.
Here are the main factors to consider when choosing one:
- Intuitive UI design: The platform you choose should be easy to use—even for those without technical SEO expertise.
- Comprehensive link analysis: It should provide thorough analysis capabilities, identifying broken links and opportunities for optimization, such as underlinked pages.
- Reporting and analytics: It should also offer robust reporting and analytics features to track the performance of your internal linking strategy.
- Integration with other tools: Look for a platform that can integrate with other SEO or website management tools, such as Google Analytics or SEMrush.
- SEO features: The platform should have features that support SEO best practices, such as suggesting optimal anchor text and identifying link value distribution.
6 Best Internal Link Checking Tools
We’ll now take you through the details of the following platforms:
- LinkActions
- Screaming Frog SEO Spider
- Ahrefs Site Audit
- SEMrush Site Audit
- Moz Pro Site Crawl
- Lumar
1. LinkActions
LinkActions is a powerful, fully automated internal link checking tool that not only identifies internal link opportunities but also adds them to your CMS.
How does it work? You start by installing a simple, lightweight code snippet onto your website. We then continuously scan your website for keywords that are relevant to key pages. These get compiled into a report that you can view and approve on our user-friendly dashboard.
LinkActions is built to scale with your website. We can automate your internal linking strategy whether you have a small blog or a massive, 1,000+ page e-commerce site. And since LinkActions works with any CMS, you’ll never need to add internal links manually.
Features
- Fully automated internal linking: LinkActions scans your website to find internal linking opportunities and automatically adds them to your CMS.
- Continuous monitoring and updates: Get new suggestions whenever you publish new content thanks to continuous monitoring and a rapid indexing schedule.
- Internal link dashboard: View a clear and comprehensive dashboard that shows you all your internal link data, including number of links, link health, and more.
- One-click bulk linking: Create or modify thousands of internal links at once with just one click.
- Customizable settings and filters: Choose which pages to include in your internal linking strategy, set limits on the number of links per page, and filter for specific keywords or phrases.
- Unlimited Keywords: Our platform doesn’t restrict the number of keywords or phrases you use in your internal link strategy.
- UTM builder and link retargeting: Generate UTM parameters to track link clicks for improved analytics, and retarget visitors who click on your internal links.
Pricing
We offer three plans, free trials, and a 22% discount when you pay annually.
Our three plans are:
- Professional ($49/mo): 3 sites, 1,500 pages, Unlimited Keywords
- Agency ($99/mo): 15 sites, 10,000 pages, Biweekly Crawl Interval
- Enterprise (custom pricing): Unlimited Sites, 25,000 pages, Automated Internal Linking
Pros and Cons
Pros
- Uncovers link opportunities
- Easy implementation and use
- Focuses on key phrases to create links
- Provides data-backed insights
- Real-time monitoring
- SEO enhancement
Cons
- May be expensive for small business owners
- Possible risk of overlinking if not managed correctly
2. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a versatile tool that provides comprehensive insights into a website’s internal structure. It is an indispensable asset for SEO professionals who aim to optimize site performance and search engine rankings.
Features
- Comprehensive crawling capabilities: Crawls both small and large websites efficiently and provides a detailed analysis of the internal structure.
- In-depth data collection: Collects critical information such as page titles, meta descriptions, H1 tags, and more to identify areas for improvement.
- Customizable reports: Generates customizable reports with advanced filtering options to easily identify issues and opportunities.
Pricing
Screaming Frog has a free and licensed version:
- Free: Finds broken links, errors & redirects
- Paid ($259/year): Unlimited crawl limit
Their license-per-person pricing is as follows:
- 1-4 licenses: $259/license/year
- 5-9 licenses: $245/license/year
- 10-19 licenses: $235/license/year
- 20+ licenses: $225/license/year
Pros and Cons
Pros
- Comprehensive SEO issue detection
- Free version available
Cons
- Occasional inaccurate reflection of changes
- It can be resource-intensive and slow site performance
3. Ahrefs Site Audit
Ahrefs Site Audit offers detailed insights into a website’s internal links, including the number of internal links pointing to a specific page, the anchor text used, and the page authority. There are also a ton of other great SEO features under the hood.
Features
- Identification of linking opportunities: Scans the top-ranking keywords for each page on your site.
- Technical error auditing: Identifies technical errors within internal linking that may cause “PageRank leakage,” like links leading to 404 error pages.
- Backlink profile analysis: Provides a comprehensive overview of your site’s backlink profile, including top referring domains and anchor text distribution.
Pricing
These are Ahref's four price plans:
- Lite ($99/mo): 5 projects
- Standard ($199/mo): SERP updates
- Advanced ($300/mo): HTTP authentication in Site Audit
- Enterprise (custom): Audit log
Pros and Cons
Pros
- Identification of authoritative pages
- Wide range of SEO tools
- Integration with other Arhef tools
Cons
- Complex for beginners
- Time-consuming setup
4. SEMrush Site Audit
SEMrush Site Audit is very similar to Ahrefs’ Site Audit. It identifies technical issues like broken links and provides strategic insights into link distribution and page accessibility.
Features
- Crawl depth analysis: Examines the crawl depth of pages, indicating how many clicks it takes from the homepage to reach other pages on the site.
- Internal link distribution: Visualizes internal link distribution, helping you identify weak pages that could benefit from more internal links.
- Export and reporting options: Users can export the site audit results as PDF, XLS, or CSV files, allowing for easy sharing and further analysis.
Pricing
SEMrush offers three plans:
- Pro ($129.95/mo): 500 keywords to track
- Guru ($249.95/mo): 30,000 results per report
- Business ($499.95/mo): 40 projects
Pros and Cons
Pros
- Regular updates and re-audits
- Visualization of link distribution
Cons
- Expensive premium service
- Extensive features may be overwhelming for beginners
5. Moz Pro Site Crawl
Moz Pro Site Crawl integrates with Moz Pro Campaigns for ongoing monitoring, which functions like a continuous health monitor for your website.
Features
- Issue identification and management: Identifies common technical SEO issues such as broken redirects, missing title tags, and critical errors like 4xx and 5xx status codes.
- Regular monitoring and alerts: Automatically performs weekly crawls and alerts users to new and critical issues.
- Customization and flexibility: Flag issues you wish to ignore, mark issues as fixed, and recrawl instantly to check the work.
Pricing
Moz Pro Site Crawl has four plans:
- Standard ($99/mo): 5 on-demand crawls/month
- Medium ($179/mo): 20 on-demand crawls/month
- Large ($299/mo): 100 competitive research queries
- Premium ($599/mo): Unlimited scheduled reports
Pros and Cons
Pros
- Assists in optimizing internal link structures
- Detailed diagnostics
Cons
- Potential indexing delays
- Slight learning curve
6. Lumar
Lumar is designed to help SEO professionals and website owners understand how their sites are structured and identify areas for improvement to enhance SEO performance.
Features
- Identification of orphan pages: Identifies orphaned pages that are not linked from anywhere else on the site.
- Nofollowed pages audit: Audits internal links that are “nofollowed” to ensure they intentionally point to low-value pages.
- Duplicate content management: Helps clean up duplicate and old, outdated content to make the rest of your link-building campaign more effective.
Pricing
You’ll need to contact sales for a quote.
Pros and Cons
Pros
- Broken link detection
- Redirect URL analysis
Cons
- Time-consuming crawls for huge websites
- The amount of data provided may be overwhelming
Conclusion
Using internal link checking tools is an easy way to make sure you’re internal link structure is healthy and optimized for results. The tools in this list cover a lot of ground and are a great starting point for conducting a thorough internal link audit.
Do you wish you could automate internal linking? With LinkActions, we automatically scan your site to find hundreds (or thousands) of internal linking opportunities. Then, we add them to your CMS without you having to lift a finger.
Get started with a free trial and see what LinkActions can do.
