SEO Agency for Law Firms — Introducing LinkActions

LinkActions is an SEO agency for lawyers that can help you build internal links automatically. Learn more about our services in this in-depth guide. 

Do not index
Do not index
LinkActions is an SEO agency for law firms dedicated to helping you dominate search engines and attract more customers.
Here, we’ll help you improve your website’s visibility in search engines using tried-and-true lawyer SEO strategies. That way, you can generate a steady stream of leads and, most importantly, convert those leads into paying customers.
But before we tell you why you should try our SEO services for law firms, let’s start by answering the all-important question.

Why Do You Need to Hire a Law Firm SEO Agency?

At LinkActions, we like to work with hard facts.
The statistics below underscore the need to partner with an SEO agency for law firms like LinkActions.
  • There are over 1.3 million lawyers in the United States. By extension, you must up your game to compete against the 1+ million lawyers. Investing in a well-thought-out law firm SEO campaign can give you the competitive edge to thrive.
  • Over 33 percent of potential clients will look for a lawyer online. Thus, you’ll struggle to attract these prospects without a solid online presence. When done correctly, law firm SEO can help place your service in front of potential customers online.
  • Over 25% of people click on the first search result in Google. You want your law firm to show up in the top results when a prospect searches for your target keywords, and SEO is one of the best ways to get you there.
  • 7 in 10 law firms say SEO is the most effective marketing channel. If you’re not investing in SEO for your law firms, you’re not taking advantage of what can be the primary driver of organic leads.
  • Organic searches generate 66% of call conversions for law firms. Hence, an SEO lead campaign can help turn most prospects who find you through a Google search into clients more than any other channel.
The legal industry is one of the most competitive SEO-wise. And the odds are that if you’re ignoring attorney SEO, people looking for legal services in your practice area will have difficulty finding you.
That said, having an SEO strategy will be critical to growing your practice, whether you’re a new or seasoned law firm.
Sure, you can create and implement the strategy yourself. However, working with an experienced SEO agency for law firms like LinkActions can help you get more and convert inbound enquiries into new cases.
Rank higher on Google and boost organic traffic with Linkactions' AI-driven tools. Get started for free and add hundreds of internal links in under 10 minutes.

Law Firm SEO Services

notion image
When looking for a law firm SEO agency, you want one that offers a complete package to optimize your online presence, enhance visibility, and drive meaningful client engagement.
Here’s an overview of law firm SEO services for a regular client flow and sustainable long-term growth.

Keyword Research and Content Strategy

Keyword research is the first step in optimizing your legal services online. Once you have the keywords, you'll need a plan outlining how to incorporate the phrases into your content strategy to attract the leads.
Keyword research and content strategy can be time-consuming, yet crucial for your law firm SEO campaign.
An SEO agency can help you find informational, navigational, and transactional keywords your firm can target. On top of that, you'll get a content marketing strategy, typically for 12 months.
That way, you can roll out content that enables the firm to pop up on Google's first page for your keywords.

Content Writing and Optimization

In 2024, Google rolled out a new update to filter spammy and low-quality content.
As a law firm relying on Google search placements to bring in new, high-profile cases, you must optimize your content to align with Google’s preferences.
Content marketing for law firms isn’t as simple as just throwing keywords on your website and sharing your work. You want content written by experts with your firm’s interest in mind to help you achieve your goals, in this case, get more clients.
Working with an SEO agency for law firms allows you to create legal content that establishes credibility optimized to generate qualified leads.

Website Audit and Optimization

notion image
A website audit involves an in-depth analysis of your site before implementing an SEO strategy. It helps determine whether or not you’ve optimized your site to achieve your traffic goals and allows you to do what you need to do to reach those targets.
An SEO audit isn’t the easiest of things to do, especially for attorneys with little to no experience. However, you can run a comprehensive website audit with an agency specializing in law firm SEO.
Some benefits of regular website auditing and optimization for lawyers include:
  • You can compare your website to other law firms and determine potential new client sources.
  • You can identify missed SEO opportunities as correct misguides or poorly implemented SEO pitfalls.
  • You can reassess your website lead generation and conversion effectiveness.
  • You can optimize your law firm for content and technical performance.
  • You can identify issues hurting your law firm's SEO efforts and conversions, such as broken links, slow page load speed times, and hidden content.

Local SEO

notion image
A Milestone research involving 500 location-based businesses found that local search accounts for over 26% of all online traffic.
Most law firms serve local demographics, and there’s often no shortage of competitors, making local SEO important.
A well-rounded strategy created by an SEO agency for lawyers can be the missing link to maximizing your law firm’s local online presence and outperforming competitors.
Besides, Google is moving toward monetizing local searches with ads in Google Business Profile, so you may want to hire a professional SEO agency to help you with paid advertising.
The first step to creating a link-building strategy for law firms is reverse-engineering your client’s competition. To do this, you’ll need to assess top law firms in your area.
By using tools like Ahrefs or SEMRush, you can take a backdoor look at your competitor’s link-building strategy. Then, you can reach out to those sites to attract backlinks to your website.
Now, that doesn’t sound like something a busy lawyer will have the time to do. However, with an attorney SEO agency by your side, you can develop a solid link-building strategy to rank high on Google, which will help attract new legal clients.

Social Media Management and Marketing

7 in 10 lawyers get clients from social media. In addition, 8 in 10 law firms are on social media and use it to promote their brand and connect with new clients.
These stats are enough reason for law firms to invest in social media.
But figuring out what to post, the best social media channels for lawyers, and how to create a winning strategy can be a challenge — and that’s where an SEO agency for law firms with social media management and marketing experience comes in.

Online Reputation Management

notion image
Did you know that 7 in 10 people read online reviews before buying? With such high stakes, reputation management cannot be at the bottom of your law firm list. Poor client feedback and reviews can cost you leads and cause potential customers to choose your competitors.
A good law firm SEO agency can help you keep up with what people say about your firm online. That way, you can maintain a strong reputation among your peers, current customers, and prospects.

Off-Page Optimization

Off-page SEO for lawyers is crucial for improving your website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
While E-E-A-T isn’t a ranking factor, it’s a core component of Google’s Search Quality Rater Guides, used by “Quality Raters” to assess your content’s expertise.
An SEO agency for law firms can help you nail E-E-A-T through off-page optimization, which, in return, causes Google to “reward” your pages with high rankings.

On-Page Optimization

On-page optimization can make or break your law firm's SEO success. On-page SEO involves optimizing elements on your law firm's web page. But it's more complicated than you might think.
On-page optimization involves implementing technical and content SEO to ensure your website works for people and search engines.
Some on-page SEO processes include optimizing meta-tags, headers, URL structures, images, mobile friendliness, and internal links.
Speaking of internal links, Google’s John Mueller says it’s one of the “biggest things” you can do to tell the search engine what content is the most important.
However, most law firms make the following internal linking mistakes.
  • Having broken internal links
  • Having too many on-page links
  • Wrongfully redirecting internal links
  • Overuse of permanent redirects
  • Pages with too few incoming internal links
Because internal linking is vital to law firm SEO, LinkActions has developed a technology that allows you to create internal links on your website automatically.
In addition, our platform allows you to identify interlinking opportunities, enabling you to avoid the mistakes above. As a result, your law firm can rank higher on Google, attract more qualified traffic, improve user engagement, and ultimately increase client conversions.

Why Choose LinkActions as Your Law Firm SEO Agency?

notion image
LinkActions isn’t your run-of-the-mill SEO agency for law firms. Here’s why you should consider working with us.

We’re Client-centric

At LinkActions, our focus revolves around you, the client.
We prioritize understanding your unique needs, goals, and challenges to give an SEO package that’ll give you the results you want, namely more online visibility by potential customers.

We’re Results-oriented

Results are our primary motivation.
Besides helping increase your law firm's website traffic and rankings, work to deliver tangible outcomes that directly impact your law firm's bottom line.
We offer continuous internal linking optimization to help your firm achieve measurable success and meaningful ROI.

We’re Transparent

Transparency is at the center of what we do at LinkActions.
We believe in open and honest communication, providing precise insights, reports, and updates every step of the way. That way, you’ll always stay in the loop regarding what and how we’re doing to help with your law firm's SEO.

We’re Always on Time

At LinkActions, we understand the importance of deadlines and timelines.
We take punctuality and reliability seriously, so we strive to deliver on time and within agreed-upon schedules.
From meeting project milestones to providing reports or implementing strategies, you can count on us to be prompt and efficient, ensuring that your law firm's SEO campaigns stay on track and schedule.

We Provide Dedicated Support

At LinkActions, we're more than just an SEO agency for law firms. We're your dedicated partners in success. We provide personalized support and guidance to help you make the most of our platform.
Our on-site chat box provides quick answers and guidance regarding our services.


How do I Know if My Law Firm Needs to Hire a Lawyer SEO Agency?

You’ll need to assess your online visibility, website performance, and marketing goals to determine if your law firm needs to hire an SEO agency.
If your website lacks rankings, faces stiff competition, or fails to meet objectives, hiring a professional SEO agency for lawyers can help.

How Long Does it Typically Take to See Results from SEO Efforts for Law Firms?

The timeline for seeing results from law firms' SEO efforts can vary based on keyword competitiveness and the quality of your SEO strategies.
That said, achieving substantial and sustainable results from SEO typically takes several months to a year.

LinkActions — The SEO Agency for Law Firms You Can Trust

While lawyer SEO is important to helping solidify your online presence and attract new cases, you don’t want to work with any other SEO agency.
With the cut-throat competition in the legal industry, you must work with an SEO agency for law firms that knows what it’s doing.
You see, SEO can be expensive, so you want to be sure you’ll get a return for your money in the end.
LinkActions is a trusted law firm SEO agency with the expertise, knowledge, and technology to power your SEO campaign. Our internal linking feature is automatic, targets the right pages, and can give your website up to a 30% traffic boost.
If you want to try LinkActions, click the link below to start your free trial.

Written by

Glenn Espinosa

Founder of Linkactions